Integration and automation
Connect the tools you already use.
API integration and workflow automation for businesses whose tools do not talk to each other. We connect the software you already run on through APIs and webhooks, move data where it is needed and remove repetitive, error-prone work.
What is included
What the work covers.
API and webhook integrations
We connect systems through their published APIs and webhooks: your accounting package to your CRM, your booking system to your calendar, your shop to your stock. Each connection logs what it did, so a failure is visible rather than silent.
Data transfer and reporting
Moving data on a schedule or as it changes, and turning it into the reports people actually read. We reconcile counts at both ends, so a missing record shows up as a number, not as a surprise at month end.
Internal tools for focused workflows
Small tools for one job your team repeats every day, such as approving orders, preparing invoices or checking stock. They replace copying between browser tabs with one screen that does the job.
How we work
Map, build, verify, grow.
In ecology, a seral stage is one step in a landscape's succession. We build the same way.
- 01
Map
Define the problem, the boundary and what done looks like.
- 02
Build
Ship the useful part first, in small reviewable pieces.
- 03
Verify
Test against real cases and show the evidence, not only the demo.
- 04
Grow
Measure, maintain and extend once the foundation holds.
Engagement
Small, bounded and agreed first.
Most integration work starts with one painful hand-off: the spreadsheet someone updates every Monday, or the export that has to be typed in again somewhere else. We automate that first, then decide with you what comes next.
We prefer the tools you already pay for. If a supported connector or a built-in automation does the job, we tell you instead of building something custom.
Price is agreed by email once the scope is clear.
Questions
Questions about software work.
What kind of software do you build?
Web applications, mobile apps and the backend services behind them, plus integrations between tools you already use. We take on work that a small team can deliver and maintain well.
Can you work with our existing developers or agency?
Yes. We can build alongside them, take over one bounded piece of work, or hand our work over with notes they can use.
How does a project start?
With an email describing the problem. We reply with questions, then a short written proposal: what we will build, what done looks like and what is out of scope. Price is agreed before any work starts.
Contact
Name the hand-off that wastes the most time.
Tell us which tools are involved and what happens today. Your own email app opens; this site does not collect form submissions.
contact@serallabs.co.uk