Software studio · Registered in England & Wales
Software that grows in layers.
We design and build web products, integrations and quiet automation — and we check how AI assistants describe your business.
- 01Product delivery
- 02Integration & automation
- 03AI visibility audits
- Company no. 16935247
Services
Three ways we help.
Small, well-bounded engagements. We agree the outcome first and keep what is uncertain visible.
- 01
Product delivery
Web applications, mobile apps and backend services built to be maintained after launch.
- Accessible, fast interfaces
- APIs and data models that stay readable
- Handover notes your next developer can use
- 02
Integration & automation
Connecting the tools you already use and removing repetitive work.
- API and webhook integrations
- Data transfer and reporting
- Internal tools for focused workflows
- 03
AI visibility audits
Checking whether ChatGPT, Gemini and Claude recommend your business — and fixing what we can.
- Measured on the questions your customers ask
- The sources assistants rely on, listed
- Structured business data and listings
Approach
Every system grows in stages.
In ecology, a seral stage is one step in a landscape's succession. We build the same way.
- 01
Map
Define the problem, the boundary and what done looks like.
- 02
Build
Ship the useful part first, in small reviewable pieces.
- 03
Verify
Test against real cases and show the evidence, not only the demo.
- 04
Grow
Measure, maintain and extend once the foundation holds.
AI visibility
When customers ask an AI assistant, are you in the answer?
People now ask AI assistants to recommend accountants, lawyers and tradespeople. We check what those assistants actually say about your business.
Ask
We put the questions your customers ask to ChatGPT, Gemini and Claude, six times each, because answers vary.
Record
We list which businesses are recommended and which sources the assistants cite.
Improve
We fix what we can: listings on the sources they rely on, structured business data and clear answers on your site.
Re-check
We measure again after 30 days so you can see what changed.
We measure and improve. We do not promise that any assistant will recommend you.
Company
The record behind the name.
Seral Labs Ltd is a private limited company registered in England and Wales.
- Legal name
- SERAL LABS LTD
- Company number
- 16935247
- Status
- Active
- Checked 1 September 2026
- Incorporated
- 30 December 2025
- Registered in
- England and Wales
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Contact
Start with the problem.
Send a few lines about what you need. Your own email app opens; this site does not collect form submissions.
contact@serallabs.co.uk