AI visibility for accountants
When a client asks AI for an accountant.
AI visibility for accountants comes down to one question. When a sole trader or a company director asks ChatGPT, Gemini or Claude for an accountant in your town, is your practice in the answer? We check, list the sources each assistant cites and tell you what we would fix first.
Example questions
Questions your clients ask.
Accountancy questions are rarely generic. People describe their situation, their software and their deadline. We use questions like these, with [your town] replaced by the places you serve.
Who is a good accountant in [your town] for a small limited company?
Which accountants in [your town] handle self assessment returns for landlords?
I'm a sole trader in [your town]. Can you recommend a bookkeeper who uses Xero?
Recommend a chartered accountant near [your town] who works with contractors.
Who can help a new start-up in [your town] with VAT registration and payroll?
What are the best-reviewed accounting firms in [your town] for small businesses?
Why accountancy answers are narrow.
A person asking for an accountant usually has one job in mind: a first self assessment return, a limited company's year-end, VAT registration or payroll for two staff. The more specific the question, the shorter the list of firms an assistant can justify naming. In our checks, broad questions bring up large regional firms, while narrow ones bring up practices whose websites describe that exact service.
That is good news for a small practice. You do not need to be the biggest firm in the county. You need the public record of your practice to say clearly what you do, for whom and where. When your services page, your professional directory entries and your business listings agree, an assistant has consistent evidence to work with.
We choose the questions with you. If most of your clients are contractors, landlords or hospitality businesses, the check should ask about them, not about clients you would rather not take on.
What we check
What we check for accountants.
We review the public places an assistant could draw on when it answers a question about an accountancy practice.
Professional directories
Whether your practice appears, with current details, in the ICAEW and ACCA member directories where you hold membership.
Business listings
Your Google Business Profile, your Bing Places entry and the accountancy listings your clients use, checked for one consistent name, address and phone number.
Your own website
Whether each service has its own clear description, including the software you support and the towns you cover, written the way clients phrase their questions.
Structured data
Whether your site carries schema.org markup for an accounting practice, with your services, the area you serve and your contact details.
AccountingServiceMethod
Ask, record, improve, re-check.
For a practice, we usually start with the service that brings in your best clients, then add a question about your town and one about your software. Each question runs six times on ChatGPT, Gemini and Claude.
Read the full methodAsk
Record
Improve
Re-check
Questions
Questions from your sector.
Do you need access to our practice software or client files?
No. Everything we check is public: the assistants' answers, your website and your listings. We never ask for client information.
We already appear well in Google. Is this different?
Partly. An assistant that searches the web may read some of the same pages, but it returns a short answer instead of a results page. We check that answer directly rather than assume it follows your search position.
We have more than one office. Can you check each town?
Yes. Tell us which towns each office serves. The free check covers three questions in total, so we will help you choose the ones that matter most to the practice.
Free check
See what clients hear about your practice.
Send your practice name, website, the towns you serve and three questions a client might ask. Your email app opens with those lines ready to fill in.
contact@serallabs.co.uk