AI visibility for solicitors
When a client asks AI for a solicitor.
AI visibility for solicitors is about the moment someone describes a legal problem to ChatGPT, Gemini or Claude and asks who can help. We check whether your firm is named, which sources each assistant cites and where we would start improving. The first check is free.
Example questions
Questions your clients ask.
People bring a problem, not a practice area. They describe a divorce, a house purchase or a dispute with an employer. We ask questions like these, with [your town] replaced by the areas your firm serves.
I'm getting divorced in [your town]. Which family solicitors are good with arrangements for children?
Recommend a conveyancing solicitor near [your town] for a first-time buyer.
Who can help me write a will and a lasting power of attorney in [your town]?
Which employment solicitors in [your town] handle settlement agreements?
I've been left out of a will. Who in [your town] deals with inheritance disputes?
Which law firms in [your town] are well reviewed for small business contracts?
Why legal questions are different.
Someone looking for a solicitor is often worried and short of time. They write long questions full of personal detail, and they tend to act on the first names they are given. In our checks, assistants answer legal questions with a short list and often add a note to seek professional advice, which makes the firms they do name stand out.
Firms tend to describe their work in practice-area language: private client, residential property, dispute resolution. Clients rarely use those words. A firm whose pages explain in plain terms who it helps with wills, house moves or a dismissal gives an assistant something to match against the client's own description.
We keep to public information throughout. We do not need case details or client data, and we do not write claims about your firm's expertise. What your pages say is your decision; we show you where the gaps are.
What we check
What we check for solicitors.
Alongside the answers themselves, these are the public places we review for a law firm.
Law Society directory
Whether your firm and each of its offices appear with current details in the Law Society's Find a Solicitor directory.
Office listings
The Google Business Profile and Bing Places entry for every office, checked for matching names, addresses and opening hours.
Your own website
Whether each practice area has a page that names the problems it solves in everyday words, and says which towns each office serves.
Structured data
Whether your site describes the firm with schema.org markup for a legal service, including offices, areas served and contact details.
LegalServiceMethod
Ask, record, improve, re-check.
For a firm, we usually pick one high-volume area such as conveyancing or wills, one contentious area and one question about your town. Each runs six times on ChatGPT, Gemini and Claude, and we note the sources every answer cites.
Read the full methodAsk
Record
Improve
Re-check
Questions
Questions from your sector.
Will you see confidential client information?
No. We look only at the assistants' answers and at public pages and listings. We never need case files or client details.
Do you write the legal content on our site?
No. We point out where a page does not answer the questions clients ask, and we suggest a structure. The words that describe your services stay with your firm.
Can you check one practice area only?
Yes. Many firms start with the area where new enquiries matter most. The free check covers up to three questions, so all three can go to one area.
Free check
Find out which firms clients are pointed to.
Send your firm's name, website, the areas you cover and three questions a client might ask about a legal problem. We reply by email with what the assistants said.
contact@serallabs.co.uk